Makeup stylist applying eyeshadow on woman's face

Trying to decide how to do your makeup for Valentine’s Day?

Here are five flirty makeup ideas to try: 

Glossy Red Lips and Flushed Cheeks

Beautiful woman with red lipstick in coral top

For many people, Valentine’s Day falls in the midst of winter, and this flushed look suits that perfectly. 

If you are planning on spending your Valentine’s Day outdoors…

This is definitely the look to go for! 

For this look, your skin needs to appear impeccable, so make sure that you start by thoroughly cleansing and moisturizing your skin. You want your skin to appear plump and hydrated, especially if you are going to be spending the day in the dry winter’s air, so proper nourishment is key. 

After that, you will need a good foundation…

Make sure that the formula you choose is suited to your skin type. For example, those with dry skin will do better with a creamy foundation, while those with oily skin tend to be better suited to a powder. 

For many people, choosing a shade of foundation is the trickiest part…

Ideally, you want a shade that is as close to your skin tone as possible, or just one shade darker.

Don’t forget, it is still winter, so your summer foundation will likely be too dark for you now, as your skin tone will have probably lightened a bit since then. 

Once you have applied your foundation, dab on a concealer to accentuate the angles of your face. 

When it comes to applying a concealer, the best areas to target are: 

  • Underneath the eyes 
  • Below the eyebrows 
  • The center of the chin 
  • The center of the forehead 
  • The outer edges of the lips 

Now that your face looks flawless, move on to your lips…

Red is a classic color, but don’t be fooled into thinking that there is just one type of red out there. 

No, that would be far too simple! 

Instead, red, along with red lipsticks, can be found in a whole spectrum of shades, from cherry to crimson to coral. 

So, how do you decide which shade of red to go for on Valentine’s Day? 

The ideal shade of red will be one that perfectly pairs with your skin undertone. 

If you have warm undertones, go for warm reds, such as: golden red, sunset red, fiery red, coral, and orange. 

If you have cool undertones, go for cool reds, such as: cherry, wine, crimson, rose, and burgundy.

Fluttery Faux Lashes

There is nothing quite like the seductive flutter of long eyelashes on a romantic Valentine’s Day date. 

However, unless you are blessed with naturally long and thick lashes, this look doesn’t come so easy…

Mascara is usually the first method that people try, and this can definitely be great when it comes to adding the illusion of thickness and length. 

However, if you want something even more dramatic…

False lashes are the way to go! 

Now, many people shy away from false lashes, because they don’t like the way in which they look so…well, false! 

But it really doesn’t need to be this way. 

There are so many different options out there now when it comes to false lashes, so you can choose something that looks completely natural if that’s what you want. 

One way of making sure that you are doing this is by ensuring that the type of false lashes you go for are ones that will complement the shape of your eyes. 

Here are a few guidelines to help you out: 

  • Round Eyes – wispy lashes that are winged will help to give your eyes some extra shape 
  • Monolids – stay away from dense false lashes, opting for “fluffier” styles instead to soften up your look 
  • Hooded Eyes – you want to try to draw focus to the inner parts of your eyes, so choose lashes that taper on each end. Styles that feature longer lashes at the center of the strip are an added bonus 
  • Deep Set Eyes – since your brow bone is quite heavy, your lashes need to be quite heavy and thick too. They need to be able to stand out against your brow bone rather than be drowned out 
  • Almond Eyes – you have the ideal eye shape, so have fun experimenting with a wide variety of false eyelash styles

Wondering what else to do with your eyes? 

This all depends on how subtle you want to keep your look…

False lashes add drama to a natural face, but also work well with eyeshadow and eyeliner, so try out a few different ideas before settling on one for the 14th.

Dramatic Cat Eyes

While cat eyes may not be anything new, there is no denying how enchanting and bewitching they are, making them absolutely perfect for a special Valentine’s Day date. 

Before you can even get started applying any makeup, you need to first prep your eyes. 

This is important with any look, but even more so with a look that draws so much attention to the eyes. 

Begin with your skin, making sure it has been cleansed and moisturized. 

An eye serum or cream will help to quickly deal with any under-eye puffiness or shadows, so make sure that you have a good one in your skin care arsenal. 

Once you are done with that, you will need to apply an eye primer.

Ready to get started with the actual eyeliner? 

First, decide what type of eyeliner you want to use…

Liquid eyeliners give you beautifully angled lines, but felt tip pen eyeliners tend to be much easier to use, especially for those who do not have steady hands. Fortunately, many of these liners are now available in an angled form, giving you the best of both worlds! 

Now, to create the cat eyes, follow these steps: 

  • Slowly start to line your upper lash line, making sure to stick to small strokes. As you go on, you can slowly increase their thickness 
  • As you reach the outer edge of your eye, decide on the angle of the cat eye’s flick. The ideal angle would be an extension of your lower lash line, so try to trace this out with your eye before doing so with your eyeliner. You could also use an eyeshadow to help you to draw on a soft guide first 
  • When it comes to actually creating the flick, do this in a small and dotted motion. Once you are happy with the angle and length of your flick, you can then join the dots and shape up your line

Made a mistake? Or managed to flick some eyeliner onto your eyelid? 

Don’t worry, all you need is a cotton swab with a bit of makeup remover on. Simply dab this over the part of the eyeliner you want to remove. 

A cat eye may seem simple, but don’t be afraid to experiment with this style a bit to really make it your own…

You could lengthen or shorten the flick of the cat eye, or thicken the actual lines around your eyes. Have some fun with the shape of it too, giving different angles a try. 

A Subtle Shimmer

Sparkly purple eyeliner against beige eyeshadow

Using a glittered makeup product for Valentine’s Day may seem a little over the top, but this look is actually quite a subtle one…

Begin by cleansing and moisturizing your eyes, following this up with a primer. 

Then, you will need a black liquid eyeliner. Line your upper lash line with this, bringing the line out slightly at the outer corners of your eyes. The length at which you have the line is completely up to you! Don’t worry if the line is slightly messy, either, as you will soon be covering this over with some glitter. 

You will then need some skin-friendly glitter adhesive, along with some loose glitter. 

Can’t find any glitter adhesive? 

There is nothing wrong with using eyelash glue instead! This works perfectly well, and the brush that comes with it is also great for being precise. 

Dip a brush into the adhesive, dab that onto the back of your hand, and then top this with some of the loose glitter. Mix this in well, making sure that you have enough glitter. Of course, make sure that you don’t have too much, otherwise the mixture will not stick to your eyes. 

Dip a brush into the glitter mixture, and then begin adding this to your eyes. 

Make sure you do this gradually, as you want to build the sparkle up slowly. 

Once you are done, give your eyelashes a curl with an eyelash curler, as this will really open your eyes up. 

Finish up with a few swipes of your favorite mascara. 

Want to add even more drama to this look?

Try adding in some false lashes, following the tips mentioned earlier. 

Sultry Smoky Eyes

Beautiful woman with smokey eye makeup

The smoky eye is another classic, but there are so many fun ways in which you can mix this look up that it definitely deserves another mention. 

Now, you might be thinking…

A smoky eye is a smoky eye, what else could you possibly do to this look?

Plenty! So long as you stick to the basics when it comes to creating the smoky effect, there is so much that you can do. 

You could experiment with different colors, as well as different color combinations. People tend to stick to blacks, grays and browns when it comes to the smoky eye, but there is no reason why you can’t go for a blue, gold, or purple, or anything else instead.

Different textures can also be incorporated into the smoky eye…

Give both cream and powdered eyeshadows a try, and don’t forget the different finishes available, from glittered and shimmery to matte. However, you may want to keep those more unusual textures for your lids and inner eyes, rather than your eye sockets, as they can often be quite unflattering there. 

A smoky eye usually involves some eyeliner, and this is something else you can play around with too. Try omitting the eyeliner completely for a softer look, or go even more dramatic by lining both your waterline as well as below your lash line. 

You could even try doing a reverse smoky eye…


Begin with a neutral or light colored eyeshadow, applying this across your lids. 

Then, line your lower lash line and waterline with a black or brown eyeliner, softening this out with a brush afterwards to blend away any harsh lines. 

Apply a darker eyeshadow to your lids, keeping this close to your upper lash line, and then top this off with a layer of eyeliner. 

Finish the look with some mascara, and make sure that your eyebrows have been impeccably groomed too. Pluck away any stray hairs, and use an eyebrow pencil, shadow or gel to fill in any sparse areas in your brows.  

Prefer the classic smoky eye, but don’t want your makeup to look too heavy? 

Again, this all depends on how you apply it. 

You can easily tone down a smoky eye by keeping the colors closer to your lash line, rather than extending them out so much. Go for browns rather than blacks to soften it down, and you should be able to create a more subtle and romantic look. 

Whichever smoky eye you decide to go for, make sure that you take your time when creating it.

Yes, it can be done in just a few minutes, but you don’t want to rush your makeup on Valentine’s Day! Give yourself at least 20 minutes to perfect this eye makeup look. 

Valentine’s Day calls for fun and flirty makeup, and these five looks fit the bill perfectly. Whether you want to go dark and dramatic with a smouldering smoky eye, or fresh and flirty with flushed cheeks and glossy red lips, these looks are all guaranteed to melt that special someone’s heart.